THE ADVANTAGES AND DISADVANTAGES OF ADVERTISING
Author: Vincent Platania
Advertising is the name given to the process of commercial promotion of goods and services in order to increase its sales. Advertising can be done by means of a number of mediums like television, newspapers, wall paintings, billboards, magazines, Internet, by the word-of-mouth and in many other ways. Advertising informs the buyers about the availability of a certain product or service in the market and encourages them to buy it.
The main objectives of advertising are:
- Increasing the usage of a certain product and hence acquiring more orders.
- Creating new customers and increasing brand recognition.
- To obtain feedback from customers regarding a certain product.
- To indicate introduction of new products or replacement of old ones.
Advertising has a number of uses. Apart from promoting commercial goods, advertising can also be used to educate and motivate the public about non-commercial issues such as AIDS, deforestation, family planning, etc. It is a powerful media which is capable of reaching to the far out masses. Now a days we find many ads on the internet also. These ads in most cases, have been successfully in connecting the user with the information he requires. To prevent complete commercialization of electronic media, some countries have made it mandatory for broadcasters to air some advertisements related to consumer interest. These public advertisements educate people of that country on a number of social and moral issues.
However, some people are very keen on exposing the negative side of advertising. The impact that advertisements cause depends on the state of mind of an individual and his past experiences. For instances, young kids will be easily attracted by the false claims made in advertisements. People are also arguing about the increase in consumption of substances like alcohol and cigarettes after viewing the ads. Excessive advertising has become a nuisance in most cities of the world. Manufacturers easily make false claims about any product and influence the minds of the people. To confront this problem, companies are being asked to withdraw any false and negative claims made in their ads and also being made to pay a fine for these false claims.
Visit Graphic Design
Article Source: http://www.articlealley.com/article_138874_15.html
More Reading
Facebook Success in 15 Minutes a Day
I know, I know. You just don’t have enough time to dedicate to marketing on Facebook. But what if I told you could be successful in as little as 15 minutes a day? Crazy? Not at all...
6 Reasons Why Your Next Event Needs a Homepage
There are a lot of different ways to promote an event online. So how you do decide which is best for you? You could use Facebook — after all, with more than 845 million users, you’ll reach a lot of people...
Keep Your Social Campaign Offers Rolling with Videos
When it comes to social campaigns, you can’t just set it and forget it. A successful strategy doesn’t just stop once you’ve gotten it rolling...
Does Your Content Stand Out in the Facebook Gumbo?
How much time do you spend on Facebook, whether for personal or professional reasons? According to Facebook, 483 million of its 845 million users worldwide log on daily...
Related Websites - How To Start Generating Revenue From Your Site Getting a static site or blog going for commercial reasons is the easy part, however getting the rest of it right so you actually make money is the rub. Even if you are not initially trying to make money, you could change your mind later on about it. Not all......
- How To Find Targeted Advertisers For Your Site Obtaining more advertisers for your website involves researching all of your choices and taking the correct steps to attract them. Attracting large advertisers to your website is not that hard to do if you are willing to work hard and make your site's performance better and use the right ways......
- Advertising With Article Marketing Some Tips Article marketing is one of the most reliable internet marketing techniques today. It's a long term marketing strategy so require a plan and effort. It is not necessary that you have to be a professional writer in order to write and publish. There are many ordinary people who are writing......
- To Advertise or Not to Advertise? When it comes to creating and writing in a blog, one of the most important questions that a lot of first time bloggers find themselves asking is whether or not they should do any advertising. The truth is, there is never really a situation where advertising is bad, as long......
- Obtaining To Know Your Ezine Advertising Partners Ezine advertising has been around forever, with the internet, but it works very well and very quickly, too. Imagine reaching out to a crowd of thousands of people in your niche with a click of a button, and not having to pay per performance. The biggest advantage of running an......